Yohan's Pasta
A retro Italian food-truck identity, with a custom spaghetti illustration, packaging, menus, and promotional designs.
A little nostalgia.
A lot of pasta.
Brand board: logo, palette, type, packaging
Logo with callouts
Buy-one-get-one promo in brand red
Takeout packaging with sticker and wrap
Social graphics with food photography
Food-truck branding with oversized logo
Brand board: logo, palette, type, packaging
Logo with callouts
Buy-one-get-one promo in brand red
Takeout packaging with sticker and wrap
Social graphics with food photography
Food-truck branding with oversized logo
Process
Solution
I developed a playful retro direction and drew the custom spaghetti illustration. I chose nostalgic colors and typography, then applied them across the logo, menus, packaging, and promotional designs.
The custom spaghetti illustration, retro typography, and color palette carry across the logo, menus, packaging, and promotional designs, giving the food truck a consistent identity. The project received a Scholastic Gold Key in Graphic Design.
Process
I developed a playful retro direction and drew the custom spaghetti illustration. I chose nostalgic colors and typography, then applied them across the logo, menus, packaging, and promotional designs.
Solution
The custom spaghetti illustration, retro typography, and color palette carry across the logo, menus, packaging, and promotional designs, giving the food truck a consistent identity. The project received a Scholastic Gold Key in Graphic Design.
Design development
Early directions for logos and packaging
