Well-kept

I was Well-kept’s in-house designer, creating packaging, patterns, marketing materials, photos, and videos across seasonal collections and everyday brand needs.

Making cleaning cute.

Tortoiseshell and mint Well-kept screen wipe packets on a pink table with glasses and lemons

Role

Challenge

In-house graphic designer

SCOPE

Packaging, original patterns, marketing collateral, trade shows, email, social media, photography, and video.

KEYWORDS

Cleaning products, CPG, household, pattern design, trade show, packaging

Challenge

As Well-kept’s sole designer, I handled product and marketing touchpoints across Out of Office, Don’t Stop Believin’, and the brand’s day-to-day work.

Wipe packaging in many patterns and colors
Wipe canisters with patterned labels

Wipe packaging in many patterns and colors

Wipe canisters with patterned labels

Packaging and showroom display graphics
Travel wipes in plaid and stripe patterns

Packaging and showroom display graphics

Travel wipes in plaid and stripe patterns

Earbud-cleaning kits with matching patterns
Don’t Stop Believin’ cross-stitch influencer box

Earbud-cleaning kits with matching patterns

Don’t Stop Believin’ cross-stitch influencer box

Wipe packaging in many patterns and colors

Wipe packaging in many patterns and colors

Wipe canisters with patterned labels

Wipe canisters with patterned labels

Packaging and showroom display graphics

Packaging and showroom display graphics

Travel wipes in plaid and stripe patterns

Travel wipes in plaid and stripe patterns

Earbud-cleaning kits with matching patterns

Earbud-cleaning kits with matching patterns

Don’t Stop Believin’ cross-stitch influencer box

Don’t Stop Believin’ cross-stitch influencer box

Process

Solution

I drew original patterns, adapted independent artists’ artwork, and prepared packaging for print. I carried the collections into catalogs, retail materials, email campaigns, and social content.

Seasonal collections supported from product to launch, alongside ongoing trade show materials, marketing collateral, internal assets, and content I planned, filmed, and edited.

Process

I drew original patterns, adapted independent artists’ artwork, and prepared packaging for print. I carried the collections into catalogs, retail materials, email campaigns, and social content.

Solution

Seasonal collections supported from product to launch, alongside ongoing trade show materials, marketing collateral, internal assets, and content I planned, filmed, and edited.

Packaging development

Dieline with packaging, catalogs, and email

Dieline with packaging, catalogs, and email