Smart Girl Stories

I gave Smart Girl Stories a fresh look and handled the design behind its website, marketing, social content, photography, and video.

Uplifting
her voice.

Grid of Smart Girl Stories social posts in navy and orange featuring women and quotes

Role

Challenge

In-house designer, brand and social content

SCOPE

Visual identity, WordPress redesign, marketing, social media, photography, and video.

KEYWORDS

Women's media, community, storytelling, editorial, content marketing, brand identity

Challenge

The previous website lacked visual consistency and intuitive navigation. I redesigned the experience to prioritize storytelling and community engagement.

Story-led social templates and quotes

Instagram grid in refreshed colors and type

Previous design before rebrand.

Brand guidelines: palette, logo, templates

Editorial graphic in the refreshed style

Social layouts for advice, stories, quotes

Story-led social templates and quotes

Instagram grid in refreshed colors and type

Previous design before rebrand.

Brand guidelines: palette, logo, templates

Editorial graphic in the refreshed style

Social layouts for advice, stories, quotes

Process

Solution

I designed a visual identity around women’s stories, refreshed the WordPress site, and created the brand’s marketing and social content, including photography and video.

A connected brand experience across the website and social channels, with clearer navigation and content that celebrates the women behind each story.

Process

I designed a visual identity around women’s stories, refreshed the WordPress site, and created the brand’s marketing and social content, including photography and video.

Solution

A connected brand experience across the website and social channels, with clearer navigation and content that celebrates the women behind each story.

Visual direction

Warm colors, retro shapes, bold lettering

Next project

Wanderling → Back to all work

Wanderling website shown on a laptop, tablet and phone against a blue background