Wanderling
I handled design and marketing for Wanderling, an outdoor babywearing brand, from its Shopify store and social channels to photography, video, and event materials.
Getting mama out there.
Social posts on babywearing tips and stories
Lifestyle photos of everyday family moments
Explore lettering over outdoor photography
Shopify homepage with babywearing photography
My photography: babywearing jacket at a ranch
National Western Stock Show Even Cowgirls tee
Social posts on babywearing tips and stories
Lifestyle photos of everyday family moments
Explore lettering over outdoor photography
Shopify homepage with babywearing photography
My photography: babywearing jacket at a ranch
National Western Stock Show Even Cowgirls tee
Process
Solution
I photographed and filmed real families on trails and farms, redesigned the Shopify store for desktop and mobile, and created T-shirts and signage for the National Western Stock Show.
During my time managing the brand, profit and audience nearly doubled. The work connected real family stories with a clearer online store and a consistent in-person presence.
Process
I photographed and filmed real families on trails and farms, redesigned the Shopify store for desktop and mobile, and created T-shirts and signage for the National Western Stock Show.
Solution
During my time managing the brand, profit and audience nearly doubled. The work connected real family stories with a clearer online store and a consistent in-person presence.
Design development
Instagram profiles before and after refresh
