Ulta Beauty Cafe
A cafe-inspired gondola design for Ulta Beauty, with makeup looks, recipe cards, and a linked digital Pantry.
Your next look,
on the menu.
Iced Chai card’s QR code links to the Pantry
Recipe-card shelves organized by look
Endcap views with curved header and trays
Gondola drawing with recipe-card endcap
Recipe-card fronts and backs with QR links
Pantry: add products, view Fresh Looks
Iced Chai card’s QR code links to the Pantry
Recipe-card shelves organized by look
Endcap views with curved header and trays
Gondola drawing with recipe-card endcap
Recipe-card fronts and backs with QR links
Pantry: add products, view Fresh Looks
Process
Solution
I explored how to make shopping for a complete makeup look easier. I developed the café-inspired direction across the display, recipe cards, and digital experience, connecting the products shoppers see in store with guidance they can follow at home.
Ulta Beauty Cafe helps shoppers build a complete look instead of figuring out each product separately. Coordinated displays, take-home recipe cards, and linked tutorials guide them from choosing products to applying them, with room to explore new looks through seasonal collections.
Process
I explored how to make shopping for a complete makeup look easier. I developed the café-inspired direction across the display, recipe cards, and digital experience, connecting the products shoppers see in store with guidance they can follow at home.
Solution
Ulta Beauty Cafe helps shoppers build a complete look instead of figuring out each product separately. Coordinated displays, take-home recipe cards, and linked tutorials guide them from choosing products to applying them, with room to explore new looks through seasonal collections.
Design development
Display sketches for spacing and assembly
