Kitsch Fit-It-All Pack
A travel kit for Kitsch, with windowed packaging and a retail display design for eight nesting containers.
Eight containers.
One travel kit.
Containers nested in the zip-top pouch
Windowed packaging showing the full set
Wide opening and removable lid detail
Boxed pack with a window onto the nested set
Proposed endcap with boxed sets and try-me
Container sizes, separate and nested
Containers nested in the zip-top pouch
Windowed packaging showing the full set
Wide opening and removable lid detail
Boxed pack with a window onto the nested set
Proposed endcap with boxed sets and try-me
Container sizes, separate and nested
Process
Solution
Working with Caroline Bills, I mapped how eight containers nest into a quart-size travel bag. I then designed a windowed package so shoppers could understand the set at a glance. Finally, I rendered a proposed Target endcap with a try‑me unit.
Eight travel containers nest inside a quart-size bag. The windowed packaging shows exactly what's included, while the retail display is designed to let shoppers see how the containers fit together.
Process
Working with Caroline Bills, I mapped how eight containers nest into a quart-size travel bag. I then designed a windowed package so shoppers could understand the set at a glance. Finally, I rendered a proposed Target endcap with a try‑me unit.
Solution
Eight travel containers nest inside a quart-size bag. The windowed packaging shows exactly what's included, while the retail display is designed to let shoppers see how the containers fit together.
Design development
Box dieline with window, folds, and cuts
