BRANDING · PACKAGING
Yohan's Pasta
A retro Italian food-truck identity, with a custom spaghetti illustration, packaging, menus, and promotional designs.
A little nostalgia. A lot of pasta.
ROLE
Brand designer.
SCOPE
Identity, illustration, menus, packaging.
AWARD
Scholastic Gold Key, Graphic Design.
The food-truck identity needed to stand out in a crowded food market.
Process
I developed a playful retro direction, drew the custom spaghetti illustration, and chose nostalgic colors and typography.
01
Find the personality (fun, retro style)
02
Draw the signature (custom spaghetti illustration, nostalgic colors)
03
Apply it (logo, menus, packaging, alternate brand boards)
Solution
A truck people remember. One visual system connects the logo, menus, packaging, and promotional designs. The project received a Scholastic Gold Key award in Graphic Design.
Gold Key
Scholastic award / Graphic Design
