PACKAGING · BRAND DESIGN · SOCIAL MEDIA
Well-kept
Packaging, patterns, and launch materials for a brand that makes cleaning and care products giftable.
Making cleaning cute & fun!
ROLE
Packaging designer, graphic designer, and social strategist.
SCOPE
Packaging and print production; retail, email, and social materials.
The challenge was to give each product its own personality without losing the family resemblance. I designed original patterns and adapted independent artists' artwork for a range of cleaning and care products, then carried the collections across packaging and launch materials.
Designed packaging for 50+ products across several collections
Process
Product design, packaging, and launch materials work as one recognizable family. The selected applications show how original patterns and artist collaborations move from the individual package into a larger retail collection.
Solution
I designed Mahj Royale, Tortoiseshell, Pink Slate, the Make It Yours DIY Kit, and Cup Cleaning Cuties from scratch for the Spring/Summer 2026 Out of Office collection. My Fall/Christmas Don't Stop Believin' work includes the Sweet Dreams pattern and new mini-canister concepts. Alongside these original designs, I adapt independent artists' artwork and prepare packaging dielines and print files.
10 million+
units sold by Well-kept
& so much more…
I handled all socials, print materials, influencer outreach, majority of print materials, as the primary design and marketing support for the brand
Under my management, the account grew more than 70% in less than six months!! That’s pretty polished!!!
