BRAND IDENTITY · WEB DESIGN · SOCIAL MEDIA
Smart Girl Stories
A refreshed identity, WordPress website, and social content for a platform celebrating women's achievements.
Stories that inspire and uplift.
ROLE
Brand designer and social strategist.
SCOPE
Visual identity; social content and management; WordPress website redesign.
The challenge was to connect a growing collection of women's stories with a clearer visual identity and an easier way to explore them. I refreshed the brand, redesigned the WordPress experience, and created social content that carries the same energy across the platform.
Process
I built a more consistent visual language around the women and stories at the heart of the platform. I developed recurring social formats and reorganized the WordPress site with clearer navigation and a mobile-focused reading experience.
Solution
The identity, website, and social content now speak the same visual language. Story-led posts balance practical advice, personal experiences, and encouragement without losing the women behind them.
