WEB DESIGN · PHOTOGRAPHY · SOCIAL MEDIA
Wanderling
Marketing, social content, Shopify updates, and print materials for an outdoor babywearing brand.
Made for getting out there.
ROLE
Marketing and visual design.
SCOPE
Photography and video; social content; Shopify website updates; T-shirt and event-signage design.
The challenge was to show how babywearing gear fits into everyday outdoor life, while making the online store easier to use. I supported Wanderling across content, photography and video, Shopify updates, and print materials.
Process
I developed content around families hiking, visiting farms, and spending time outside. I refined the mobile Shopify experience and created T-shirt and signage designs for the National Western Stock Show.
Solution
Real-life product stories and a more consistent visual system connect the social feed, online store, and in-person events. The work keeps the focus on families and the places they go together.
