PHOTOGRAPHY · GRAPHIC DESIGN · SOCIAL MEDIA
Squeeze Me Honey
Social content, product imagery, and digital and market materials for portable, resealable honey.
A little honey. Anywhere.
ROLE
Marketing and visual design.
SCOPE
Social content and management; product photography and video; Amazon graphics; website assets; farmers-market materials.
The challenge was to explain a distinctive product clearly across social feeds, online listings, and farmers markets. I developed content and visual materials that put the portable pouch, its flavors, and the people behind the honey first.
Process
I combined product photography, lifestyle content, and short-form video with product-benefit graphics. I also supported the social accounts and developed materials for online shopping and farmers-market conversations.
Solution
A consistent product-led approach connects the brand's digital and in-person presence. The work shows the pouch in use, explains its practical features, and introduces the range of flavors.