RETAIL DISPLAY · Concept
Ulta Beauty Cafe
A cafe-inspired gondola concept for Ulta Beauty, with makeup looks, recipe cards, and linked digital tutorials.
A recipe for makeup discovery.
ROLE
Display designer.
SCOPE
Full gondola, named looks, recipe cards, digital experience.
CONTEXT
PAVE Design Competition.
TYPE
Concept for Ulta Beauty.
A large makeup aisle can feel overwhelming. For the PAVE Design Competition, I imagined a cafe-inspired gondola that gives shoppers a clear starting point: a named look, a set of products, and a recipe to try.
Process
From first sketch to final display.
01
Name the looks (Iced Chai, Blueberry Muffin)
02
Connect the shelf to a tutorial (recipe cards pair each look with a digital tutorial)
03
Show the in-store experience (I drew the display to explain how products and cards come together)
Solution
A familiar way to discover something new. The concept turns makeup discovery into a guided cafe-style experience, with named looks and recipe cards that help shoppers choose where to begin.
