PACKAGING · RETAIL DISPLAY · Concept
Kitsch Fit-It-All Pack
A travel-kit concept for Kitsch, with packaging and a proposed retail display for eight nesting containers.
Eight containers. One travel kit.
ROLE
Packaging and point-of-sale design lead.
SCOPE
Package structure, graphics, renders, retail display.
TEAM
Caroline Bills and Madeline.
TYPE
Concept / proposed Target endcap.
The Fit-It-All Pack brings eight nesting containers into a quart-size travel bag. Working with Caroline Bills and Madeline, I led the packaging and proposed retail display. The challenge was to make the compact system easy to understand before purchase.
Process
Research, structure, and the shelf. A windowed package shows the set inside, while an interactive "try me" unit explains how the containers work.
01
Understand the product (how the eight containers nest in a quart-size bag)
02
Make the contents visible (windowed front panel)
03
Bring it into retail (renders and a proposed Target display with a "try me" unit)
Solution
A compact set, clearly presented. The packaging and retail display work together to show how the containers fit, what the set includes, and how shoppers could use it.