My role
Brand designer
What I made
Logo, custom spaghetti illustration, brand boards, menus, packaging
Recognition
Scholastic Gold Key award in Graphic Design
Overview
Yohan's Pasta is a food truck that mixes quality Italian food with a fun, retro style. I designed this brand package to help them stand out in a crowded food market. I designed a playful visual system with a custom spaghetti illustration and nostalgic colors that I applied to their logo, menus, and packaging.
The challenge
Yohan's Pasta is a food truck with quality Italian food, in a crowded food market. The brand needed to stand out and be remembered.
Brand board
Menus and social posts
Alternate brand boards
Logo pattern
Process
01
Find the personality
I leaned into a fun, retro style to match the food and the truck.
02
Draw the signature
I made a custom spaghetti illustration and picked nostalgic colors.
03
Apply it
I used the system on the logo, menus, and packaging, and made alternate brand boards.
The result
The work won a Scholastic Gold Key award in Graphic Design for being both unique and memorable.
Let's create something together!
Graphic design by Adri.