Swedish Restaurant Mafia
A full brand look for a restaurant, with a moose logo, colors, and menus.
My role
Brand designer
What I made
Moose logo, color palette, menu layouts (branding proposal)
Project type
Branding proposal
Overview
I designed the full visual system for Swedish Restaurant Mafia, including the moose logo, color palette, and menu layouts. This new look creates a premium feel that honors the brand's heritage while looking modern.
The challenge
The restaurant's heritage is part of its charm. The new look had to feel premium and modern without losing that.
Brand board
Primary logo
Secondary logos
Icons
Other variations
Fonts and color palette
Moose logo
Social media mockups
Bus stop ad mockup
Process
01
Start with the heritage
I looked at what makes the restaurant's story special.
02
Build the visual system
I designed the moose logo and a color palette.
03
Lay out the menus
I applied the system to menu layouts.
The result
A premium look that honors the brand's heritage while looking modern. This was a branding proposal.
Let's create something together!
Graphic design by Adri.