Well-Kept is a lifestyle brand that makes cleaning and care products for everyday items like screens, glasses, drinkware and electronics. The products are designed to be useful but also giftable, with colorful patterns and packaging that change across seasonal collections.

The brand is sold at retailers including Anthropologie, Barnes & Noble, Buc-ee's, At Home, The Container Store and thousands of boutiques, and its wipes have sold 10 million units and been a bestseller.

Its customers are gift shoppers and style-minded buyers who treat everyday essentials as something worth looking at. Every collection needs its own look while the full line still reads as one brand on a crowded shelf, so my job is to create a fresh look each season without losing what makes Well-Kept recognizable.

For the Spring/Summer 2026 Out of Office collection, I designed Mahj Royale, Tortoiseshell, Pink Slate, the Make It Yours DIY Kit and the Cup Cleaning Cuties from scratch.

For other products, I worked with artwork from independent artists and turned it into patterns that could be applied to the products and prepared for print production.

I also created the Fall/Christmas Don't Stop Believin' collection, including the Sweet Dreams pattern and concepts for new mini canisters, and I build the dielines and print files for each package.

Beyond packaging, I design PR boxes, catalogs, trade show graphics, pricing guides and email campaigns so the same look carries across every place customers meet the brand.