Ulta Beauty Cafe (concept)
A cafe-style makeup display for Ulta Beauty. Each look gets a recipe card and a name like Iced Chai or Blueberry Muffin.
My role
Display designer (PAVE Student Design Competition concept)
What I made
Display concept, drawings, look names, recipe cards
Made for
Ulta Beauty, PAVE Student Design Competition
Overview
Products are grouped into makeup looks named like cafe drinks, like Iced Chai and Blueberry Muffin, and each look comes with a recipe card that links the shelf to a digital tutorial.
The challenge
Finding makeup in a big store can feel overwhelming. I wanted the aisle to feel like ordering at a cafe.
Process
01
Name the looks
I grouped products into makeup looks named like cafe drinks, like Iced Chai and Blueberry Muffin.
02
Add recipe cards
Each look comes with a recipe card that links the shelf to a digital tutorial.
03
Draw the display
I drew the display to show how it would look in the store.
The result
This concept for the PAVE Student Design Competition, sponsored by Ulta Beauty, helped me win two scholarships.
Let's create something together!
Graphic design by Adri.