My role
Brand and packaging designer
What I made
Logo, brand board, packaging in four flavors, mug and sweatshirt mockups
Tagline
Cozy without the crazy
Overview
BearHug is a decaf coffee brand for people who want all the coziness without the buzz. I built the identity from the ground up: a bear-and-mug logo, a warm cabin-inspired palette, and a packaging system in four bright flavors.
The challenge
BearHug is a decaf coffee for people who want all the coziness without the buzz. The brand needed to feel warm and a little playful, not sleepy.
Brand board
Cup mockup
Cup mockup
Cup pattern
Social feed mockup
Process
01
Find the feeling
I built the idea around the tagline "cozy without the crazy" and a warm, cabin-inspired mood.
02
Draw the bear
I designed the bear-and-mug logo and a cabin-inspired color palette.
03
Package it
I made a packaging system in four bright flavors, plus mug and sweatshirt mockups.
The result
A full brand identity from the logo to the packaging.
Let's create something together!
Graphic design by Adri.