Smart Girl Stories
A new look and social strategy for a platform celebrating women's achievements.
My role
Brand designer and social strategist
What I made
Brand system, social media, WordPress website redesign
By the numbers
43% Instagram growth in 2 months, 6+ brand partnerships, 500k+ post-rebrand views
Overview
Smart Girl Stories is a platform that celebrates women's achievements. I gave them a fresh look and managed their social media, which doubled their followers and helped them grow their community.
The challenge
Smart Girl Stories celebrates women's achievements, but its look was not consistent and its website was hard to move around.
Instagram before and after
Website before and after
Brand guidelines
Primary logo
Color palette
Brand assets
Process
01
Give it a look
I designed a brand system with vibrant, purposeful visuals for every woman's story.
02
Run the social
I managed their social media with the new look.
03
Redesign the website
I redesigned the WordPress site around storytelling and community, with consistent branding, easier content discovery, and mobile-friendly layouts.
The result
43% Instagram growth in 2 months, 6+ brand partnerships, and 500k+ post-rebrand views. Followers doubled.
Let's create something together!
Graphic design by Adri.