WIFE OF THE PARTY · BRAND / PACKAGING / RETAIL
A bridal world,
made your own.
A build-your-own bridal gifting concept, with coordinated packaging, catalogs, an influencer mailer, and a modular shop-in-shop.
ROLE
Brand, editorial, packaging, and spatial designer.
SCOPE
Brand strategy and identity; three catalogs; influencer mailer; product packaging; modular shop-in-shop.
TYPE
Completed retail concept
Challenge
Bridal gifting can feel fragmented and disposable, with the same “bride tribe” phrases repeated on one-off products. I wanted a more personal way to celebrate the people around the bride.
Process
I built the identity around “Celebrate your people,” using letterpress-inspired type and a navy, blue, ivory, and sage palette. I refined the catalogs through critique and checked the packaging with dielines and physical test cuts, then carried the system into the mailer and modular shop.
Solution
A coordinated gifting system connects three catalogs, an influencer mailer, individual product packaging, and a reusable shop-in-shop. The proposed store follows four steps: Pick, Fill, Make it Yours, and Take it Home.
Complete bridal gift set · final design
Packaging exterior · finished design
Box interior and custom insert · finished design
Brush up Bride carton · finished packaging
Hair-clip hangcard · finished packaging
His and Her Vows sleeve · finished collateral
Brush-carton window and fit proof · construction process
Printed packaging flats and artwork · construction process
Assembled box and die-cut insert · construction process