Wildflower and Moon Visual Identity

Type of work: Branding

CHALLENGE: Create a distinctive clothing brand identity that appeals to adventure-seeking women who value both comfort and style in an oversaturated casual wear market.

APPROACH: I developed the name "Wildflower and Moon" to evoke natural beauty and mystique. The visual identity blends whimsical hand-drawn typography with celestial elements, creating a signature look that stands out from typical outdoor brands. The color palette pairs earthy forest green with soft pink for a feminine yet grounded aesthetic.

SOLUTION: The complete identity system includes a versatile primary wordmark, secondary moon-and-wildflower icon, and custom typography that brings personality to all touchpoints. I created comprehensive brand guidelines covering social media, packaging, and apparel applications to ensure a cohesive customer journey.