WellBeing Medical Visual Identity

Type of work: Branding

CHALLENGE: Create a healthcare brand identity that balances medical expertise with holistic wellness, differentiating from clinical competitors.

APPROACH: Developed a warm, organic visual system using a scalloped-edge emblem that feels approachable rather than institutional. The color palette blends soothing sage greens with natural tones, creating an immediate sense of calm and nurturing.

SOLUTION: The comprehensive identity features a versatile circular logo that works across applications from business cards to environmental graphics. Typography choices blend professionalism with accessibility, while branded elements like shopping bags extend the experience beyond the medical setting.