Wanderling LLC

WanderlingLLC: Digital Brand Transformation

2X Follower Growth | 30% Revenue Increase | Verified in 2 Months

Transformed a niche babywearing brand into a thriving outdoor lifestyle company through strategic design, authentic content creation, and targeted digital marketing – delivering measurable business results and establishing WanderlingLLC as the premium choice for adventure-seeking parents.

Shopify Website Redesign

The original website had a cluttered layout, inconsistent visual elements, and lacked the premium feel needed for specialty outdoor apparel. Navigation was complicated, especially on mobile devices, leading to high bounce rates and abandoned carts.

The redesigned site features a clean, intuitive interface with compelling product photography and clear value propositions. The streamlined navigation and mobile-optimized experience guide customers naturally through the purchase journey, showcasing the unique features of WanderlingLLC's innovative products.

Social Media Management & Digital Strategy

Wanderling’s social media presence lacked strategic direction and brand consistency, with minimal engagement and stagnant follower growth. Content failed to effectively communicate the unique value proposition of their innovative babywearing products.

The revitalized strategy featured a cohesive visual identity with compelling photography and clear messaging. After implementation, Instagram followers doubled to 4,000+, engagement increased by 150%, and the account secured verification in under 2 months. Strategic content planning and influencer partnerships generated significant brand awareness, attracting attention from a major television network.

Photography, Videography & Content Creation

I created an authentic visual identity for WanderlingLLC through strategic photography and content that showcases real families enjoying outdoor adventures with their children. Rather than using studio-perfect models, I captured genuine moments in natural settings—from farm visits to hiking trails—highlighting both the functionality of the 4-in-1 babywearing jacket and the emotional connection between parents and children. This authentic approach helped potential customers visualize the products in their own active lifestyles while building a cohesive brand story across all marketing channels

Print Design

I created a versatile collection of print materials for WanderlingLLC, including the popular "Even Cowgirls Babywear" t-shirts, event signage and flags for the National Western Stock Show, product tags, price sheets, and promotional bookmarks. Each design maintained brand consistency while incorporating western heritage elements that resonated with their target audience, effectively extending the brand experience beyond digital touchpoints while driving additional revenue through merchandise sales.