Swedish Restaurant Mafia Branding Proposal

CHALLENGE: Develop a distinctive brand identity for a fine dining concept that balances Swedish heritage with modern sophistication while standing out in the competitive restaurant sector.

APPROACH: I created a comprehensive identity with a stylized moose emblem that serves as both a nod to Swedish wildlife and a symbol of strength. The design uses deep jewel tones paired with a clean, minimalist aesthetic to convey luxury while maintaining cultural authenticity. The cursive typography adds warmth to balance the bold visual elements.

SOLUTION: The complete brand system includes multiple logo variations, a rich color palette of forest greens and burgundy, and typography guidelines that work across all restaurant touchpoints—from signage to menus to digital platforms. The identity effectively positions Swedish Restaurant Mafia as a curator of exceptional culinary experiences.