Kitsch Fit-it-all Pack

OVERVIEW

For this SCAD project, my team designed a concept travel product for kit·sch called the Fit-It-All Pack - a modular, TSA-compliant container system targeting the gap between $5 drugstore bottles and $140 premium sets. I led packaging and point-of-sale design, building the full D-line from kit·sch's existing visual system and designing a Target endcap display with an interactive "try me" unit. The packaging features a windowed front panel so shoppers can see the product before buying - a direct response to research showing trust is the biggest barrier in the travel container category.